Rutronik Elektronische Bauelemente GmbH, Europa’s Top 3 Distributor, and Nordic Semiconductor, market leader in the 2.4GHz ISM Band, sign a franchise agreement.

The agreement comprises wireless solutions for the ISM bands (433MHz, 868MHz, 915MHz and 2.4 GHz Bank), transceiver and receiver modules, which are also available in combination with Flash microcontrollers.
One-chip solutions, designed for ultra-low power consumption with maximum performance and low costs, round off the range. The typical applications include PC accessories (wireless mouse and keyboard), intelligent sports equipment, gamepads, industrial applications, remote controls, sensors, home automation and audio applications. The market for wireless applications in the ISM bands is to grow, with applications in the fields of PC accessories, medical technology, intelligent sport applications and in industrial applications in particular. Nordics products are innovative and of high quality.
In combination with Rutronik’s outstanding logistics and customer proximity, many advantages open up to customers for their international product
development: consistent availability of the 2.4GHz wireless solutions, pan-
European local presence, FAE expertise in application design and system
solutions as well as many value added services.

“We want to support our customers in being the first to benefit from the
new technologies so that they can recognise market trends at an early stage
and make optimum use of them. Thanks to the cooperation with Nordic
Semiconductor, in the field of 2.4 GHz wireless solutions they will now
have the full range of Nordic Semiconductor products available all over
Europe,” says Reto Wachter, Nordic Semiconductor Line Manager at Rutronik.
To do this, Nordic Semiconductor has expanded its franchise to Bulgaria,
the Czech Republic, Estonia, Hungary, Lithuania, Latvia, Romania, Russia,
Slovakia and Slovenia. In addition to high performance and ultra-low power
wireless solutions, Rutronik offers its customers comprehensive support by
its Wireless division founded three years ago.
Rutronik has now established itself into a leading wireless distributor in the European market. The central bases are Sweden and Germany. In addition, each of the 27 countries in which Rutronik is present has at least one wireless specialist. Through technology and application expertise are needed as well as product knowledge in order to keep up-to-date in the wireless “jungle”. In addition to dedicated wireless linecard, Rutronik offers advice and support through the whole project cycle – from product selection and design-in support, right up to series production. In this connection, a consistent manufacturer’s range is the most convenient method of international product development for the customer.

“Rutronik mainly convinced us with its sound growth, its extensive market
penetration, its outstanding logistics and customer proximity,” says Geir
Langeland, Sales and Marketing Director at Nordic Semiconductor. “We set
great store by our partners can serve the full breadth of our target
markets, and with a correspondingly high penetration. Rutronik meets these
requirements ideally".

www.rutronik.com