For the second time, Rutronik Elektronische Bauelemente GmbH has received the NEC Electronics Europe "SLSI Distributor 2008" award since its inception in 2006. The award pays tribute to sales turnover and growth of NEC Electronics products, as well as the quantity, volume and growth of Design Wins during the business period from October 07 to September 08. Recently identified projects were also scrutinized for the award.

Rutronik scored decisively with its significant increase in Design Wins especially in the key European markets of Germany and Italy. Overall
Rutronik recorded a billing growth rate of 14 percent in this period with
Design-In business for NEC Electronics products. The award was heralded by a constant growth curve in the sale of NEC Electronics products, which was
rewarded by NEC with the extension of the existing Franchise to include UK
and Ireland (since October 2008). This has enabled Rutronik to constantly
strengthen and expand its collaboration in Europe since 1992.

The award is confirmation of Rutronik’s increased focus on Design-In
business. "It is our clear marketing strategy to generate 50 percent of our
overall sales with Design-In business", stressed Markus Krieg, Managing
Director Marketing at Rutronik. "Together with NEC Electronics we will
consistently continue to pursue this goal, particularly with regard to
developing our general European Design-In business in our European
network", continued Markus Krieg. Rutronik’s technical expertise is the key
criterion for underpinning and extending its position as number three in
the European distribution market. To this end, throughout Europe Rutronik
has comprehensive personnel resources consisting of people who are experts in Field Application Engineering.

"For us the importance of distribution as a sales channel is growing very
rapidly, particularly through new markets and new industrial customers",
explained Haroon Rashid, GM NEC Electronics Europe Industrial and
Distribution Business Unit. NEC’s Growth Driver programmes for the
Industrial market are Motor Control, Building Management, Industrial
Automation, and Healthcare. In addition in the Automotive Field, where the
company experiences a constantly increasing growth thanks to its leading
edge products. NEC Electronics has selected Rutronik as a strategic partner
especially for the Automotive Market. “With continuous sales growth of our
products, the expansion of its European presence and its technical
expertise we view Rutronik as an important pillar within our European sales
network."

Rutronik’s NEC Electronics portfolio includes Microcontrollers, ASICs,
Power Mosfets, Intelligent Power Devices, Optocouplers, Small Signal
Discretes and Colour LCDs.