With immediate effect Rutronik Elektronische Bauelemente GmbH has entered into a European-wide franchise agreement with Intersil, one of the leading manufacturers of high performance analogue products. Deliveries of supplies to European customers and their production facilities throughout the world started on 1st January 2009.
It means that Rutronik now has the full bandwidth of analogue components in its portfolio.

The Intersil portfolio of analogue and mixed signal products with its focus
on application-specific products (ASSP) and standard products for a wide
field of applications is the ideal solution to plug the gap in Rutronik’s
analogue portfolio. As part of its Fab-Light strategy Intersil uses some
very diversified analogue manufacturing processes and, in parallel, leading
external analogue & mixed signal foundries. In this way Intersil’s high
speed and high precision components will be able to offer Rutronik
customers even greater competitive advantages and an extremely high level of innovation. Power Management products in the low voltage sector round off
Intersil’s range of products. The target markets at which the full
portfolio is aimed are industrial applications, communications, computing
and consumer applications.

“We are particularly looking forward to this co-operative venture”,
commented Markus Krieg, Marketing Director at Rutronik. “With Intersil we
are able not simply to offer our customers high-performance alternatives to
the few high performance analogue and mixed signal manufacturers on the
market but also, Intersil is more of a partner that, with its product
strategy, delivers even more system expertise on the user market than other
analogue broadliners. With the Intersil portfolio we will in future be able
to cover the entire analogue signal chain. We are certain that together we
will be able to develop business significantly and consistently gain a
greater market share in Europe.”

Intersil benefits from the distributor’s existing analogue organisation,
which is opening up a wide base of customer potential to the manufacturer.
The customer structure of the two companies is mainly within the industrial
applications and communications segments. “Rutronik is now another strong
Design-In partner for us in Europe,” stated Peter Schubert, Sales Director
Distribution Europe at Intersil. “Our products have truly unique properties
within Rutronik’s portfolio. We are extremely pleased about this. Together
we shall, to a considerable extent, build up our joint market presence on
the high performance analogue market.

www.rutronik.com