Digital transformation and personalization
DR
Results of the procurement procedure
Legal Basis:
Directive 2014/24/EU
Section I: Contracting authority
I.2)
Information about joint procurement
I.4)
Type of the contracting authority
Other type: Broadcasting Company
I.5)
Main activity
Other activity: Media
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title:
Digital transformation and personalization
II.1.2)
Main CPV code
72268000
II.1.3)
Type of contract
Services
II.1.4)
Short description:
The object of this tender is for The Danish Broadcast Corporation (DR) to enter a Framework Agreement, whose focus is updating the various digital services by personalizing the user experience for DR’s online Visitors thereby creating a unique and better personalized user experience. The tender is also expected to accommodate a growing need for online testing and planning to take DR’s digital experience to the next level.
II.1.6)
Information about lots
This contract is divided into lots: yes
II.1.7)
Total value of the procurement (excluding VAT)
Value excluding VAT: 9 155 000.00 DKK
II.2)
Description
II.2.1)
Title:
Streaming Recommendation Engine
Lot No: 1
II.2.2)
Additional CPV code(s)
72261000
72263000
72265000
II.2.3)
Place of performance
NUTS code:
DK011
II.2.4)
Description of the procurement:
The object of this tender is for The Danish Broadcast Corporation (DR) to enter a Framework Agreement, whose focus is updating the various digital services by personalizing the user experience for DR’s online Visitors thereby creating a unique and better personalized user experience. The tender is also expected to accommodate a growing need for online testing and planning to take DR’s digital experience to the next level.
The first lot is targeting a personalization solution for DR’s different streaming services and is intended to work together with our chosen front-end-service provider.
DR intends to enter a contract with one (1) Tenderer.
II.2.5)
Award criteria
Quality criterion - Name: Technical solution / Weighting: 25
Quality criterion - Name: Implementation and onboarding / Weighting: 5
Quality criterion - Name: User stories / Weighting: 45
Price - Weighting: 25
II.2.11)
Information about options
Options: no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)
Additional information
II.2)
Description
II.2.1)
Title:
Data Management Platform (DMP) with onsite personalization
Lot No: 2
II.2.2)
Additional CPV code(s)
72261000
72263000
72265000
II.2.3)
Place of performance
NUTS code:
DK011
II.2.4)
Description of the procurement:
The object of this tender is for The Danish Broadcast Corporation (DR) to enter a Framework Agreement, whose focus is updating the various digital services by personalizing the user experience for DR’s online Visitors thereby creating a unique and better personalized user experience. The tender is also expected to accommodate a growing need for online testing and planning to take DR’s digital experience to the next level.
The second lot is regarding a DMP solution that can gather user data and enable a customized and per-sonalized user experience on DR’s different text based digital services (news sites, apps etc.).
DR intends to enter a framework agreement with 4 Tenderers.
II.2.5)
Award criteria
Quality criterion - Name: Technical solution / Weighting: 45
Quality criterion - Name: Implementation and onboardin / Weighting: 5
Quality criterion - Name: User stories / Weighting: 25
Price - Weighting: 25
II.2.11)
Information about options
Options: no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)
Additional information
II.2)
Description
II.2.2)
Additional CPV code(s)
72261000
72263000
72265000
II.2.3)
Place of performance
NUTS code:
DK011
II.2.4)
Description of the procurement:
The object of this tender is for The Danish Broadcast Corporation (DR) to enter a Framework Agreement, whose focus is updating the various digital services by personalizing the user experience for DR’s online Visitors thereby creating a unique and better personalized user experience. The tender is also expected to accommodate a growing need for online testing and planning to take DR’s digital experience to the next level.
The third lot is directed towards monitoring, testing and planning of the different digital platforms and services.
DR intends to enter a framework agreement with 15 Tenderers.
II.2.5)
Award criteria
Quality criterion - Name: Relevance and maturity / Weighting: 60
Quality criterion - Name: Integrations / Weighting: 40
Price - Weighting: 0
II.2.11)
Information about options
Options: no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)
Additional information
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Open procedure
IV.1.3)
Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.6)
Information about electronic auction
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: no
IV.2)
Administrative information
IV.2.1)
Previous publication concerning this procedure
IV.2.8)
Information about termination of dynamic purchasing system
IV.2.9)
Information about termination of call for competition in the form of a prior information notice
Section V: Award of contract
Title:
Streaming Recommendation Engine
A contract/lot is awarded: yes
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract:
17/04/2018
V.2.2)
Information about tenders
Number of tenders received: 6
The contract has been awarded to a group of economic operators: no
V.2.3)
Name and address of the contractor
ThinkAnalytics (UK) Ltd.
Glasgow
United Kingdom
NUTS code:
UKM82
The contractor is an SME: no
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: 5 155 000.00 DKK
V.2.5)
Information about subcontracting
Section V: Award of contract
Title:
Data Management Platform (DMP) with onsite personalization
A contract/lot is awarded: no
V.1)
Information on non-award
The contract/lot is not awarded
Other reasons (discontinuation of procedure)
Section V: Award of contract
A contract/lot is awarded: yes
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract:
12/03/2018
V.2.2)
Information about tenders
Number of tenders received: 6
The contract has been awarded to a group of economic operators: no
V.2.3)
Name and address of the contractor
Adobe Systems Software Ireland Ltd.
Dublin
Ireland
NUTS code:
IE061
The contractor is an SME: no
V.2.4)
Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 4 000 000.00 DKK
Total value of the contract/lot: 800 000.00 DKK
V.2.5)
Information about subcontracting
Section V: Award of contract
A contract/lot is awarded: yes
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract:
05/03/2018
V.2.2)
Information about tenders
Number of tenders received: 6
The contract has been awarded to a group of economic operators: no
V.2.3)
Name and address of the contractor
Digidee ApS
36452236
København Ø
2100
Denmark
NUTS code:
DK011
The contractor is an SME: yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 4 000 000.00 DKK
Total value of the contract/lot: 800 000.00 DKK
V.2.5)
Information about subcontracting
Section V: Award of contract
A contract/lot is awarded: yes
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract:
05/03/2018
V.2.2)
Information about tenders
Number of tenders received: 6
The contract has been awarded to a group of economic operators: no
V.2.3)
Name and address of the contractor
LinkPulse AS
SKI
1400
Norway
NUTS code:
NO012
The contractor is an SME: yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 4 000 000.00 DKK
Total value of the contract/lot: 800 000.00 DKK
V.2.5)
Information about subcontracting
Section V: Award of contract
A contract/lot is awarded: yes
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract:
05/03/2018
V.2.2)
Information about tenders
Number of tenders received: 6
The contract has been awarded to a group of economic operators: no
V.2.3)
Name and address of the contractor
Norigin Media AS
Oslo
Norway
NUTS code:
NO011
The contractor is an SME: yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 4 000 000.00 DKK
Total value of the contract/lot: 800 000.00 DKK
V.2.5)
Information about subcontracting
Section V: Award of contract
A contract/lot is awarded: yes
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract:
05/03/2018
V.2.2)
Information about tenders
Number of tenders received: 6
The contract has been awarded to a group of economic operators: no
V.2.3)
Name and address of the contractor
Infomedia A/S
26937698
København K
1112
Denmark
NUTS code:
DK011
The contractor is an SME: yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 4 000 000.00 DKK
Total value of the contract/lot: 800 000.00 DKK
V.2.5)
Information about subcontracting
Section VI: Complementary information
VI.3)
Additional information:
VI.4)
Procedures for review
VI.4.2)
Body responsible for mediation procedures
VI.4.3)
Review procedure
Precise information on deadline(s) for review procedures:
1) 45 calendar days efter the authority has published a contract award notice in TED regarding a contract. The deadline runs from the day, where the notice is published.
2) 6 months after the authority has entered into a framework agreement, calculated from the day after the day where the authority gave notice to the involved tenderers.
VI.4.4)
Service from which information about the review procedure may be obtained
Konkurrence- og Forbrugerstyrelsen
Carl Jacobsens Vej 35
Valby
2500
Denmark
Telephone: +45 4171500
E-mail:
kfst@kfst.dk
Internet address: http://www.klfu.dk
VI.5)
Date of dispatch of this notice:
12/07/2018